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September 19, 2025 / All, Blog - 7 minutes
Can you target specific users on Facebook? If you’ve run ads before, you probably remember when targeting felt like a superpower. You could stack interests, layer behaviours, and zero in on exactly who you wanted to reach. It felt like you were in control. But if you’ve jumped into Facebook Ads recently, you might’ve noticed things feel… different.
September 17, 2025 / All, Blog - 5 minutes
Running a business today often means juggling too many tools at once — a CRM here, an email platform there, maybe a separate tool for landing pages, and another for reporting. The result? Wasted time, messy data, and frustrated teams.
September 15, 2025 / All, Blog - 11 minutes
You’ve finally cracked it… a way to scale your content without burning out your team or budget. AI is helping you write faster, publish more, and keep up with the pace. But then the doubt creeps in. “Is Google going to penalise me for this?”
September 12, 2025 / All, Blog - 12 minutes
They said “come back in a few months.” You nodded, updated the CRM, and set a reminder to follow up. Then… silence. No reply. No movement. The deal slowly drifted into the abyss of Closed-Lost. Sound familiar? This is one of the most frustrating patterns for sales leaders: your reps do everything right, build strong rapport, and get this close, only for the deal to stall on a soft delay. No outright no. No firm yes. Just… “later.”
September 10, 2025 / All, Blog -
Your team builds out “smart” email segments based on user behaviour, job titles, maybe even engagement history. You send campaigns tailored to each slice of your audience. You’re doing everything right… right? And yet, your open rates are still weak. Unsubscribes keep creeping up. And worst of all, your best leads are going cold. Here’s the truth: most brands are segmenting by what they think matters. Not by what the subscriber actually wants to hear about.
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