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July 23, 2025 / All, Blog - 7 minutes
What’s more expensive… paying a premium for a good HubSpot agency, or hiring the wrong one and losing six months of progress? Too many businesses choose the latter. Not because they’re careless, but because it’s surprisingly hard to spot a bad fit until it’s too late.
July 21, 2025 / All, Blog - 5 minutes
If you’ve been running paid search campaigns this year and noticed higher CPCs or lower impression share despite solid ad copy, you’re not imagining things. Google has made subtle but meaningful changes to how it evaluates landing page experience, and that affects your Quality Score more than most marketers realise.
July 11, 2025 / All, Blog - 5 minutes
SEO has changed… again. And this time, it’s not just an algorithm tweak. Google is being more direct: content written just to rank won’t work anymore.
In a recent discussion, Google’s own team made it clear: creating content “for SEO” as its own goal is the wrong approach. And if your strategy still involves writing generic blog posts stuffed with keywords, you’re about to see performance drop.
July 9, 2025 / All, Blog - 10 minutes
You’ve hit your lead targets. Your campaigns are live. Your MQLs are rolling in. But then sales turns around and says, “These leads are cold. They’re not ready.” Frustrating, right?
July 7, 2025 / All, Blog - 14 minutes
Repurposed content is no longer a smart strategy, it’s a liability. For years, marketers have been told to “work smarter, not harder.” Cut up long-form content. Repost across platforms. Use AI to clean things up. Get more mileage from every asset. And it worked, until now. Meta and YouTube have just drawn a line in the sand. Content that’s “recycled,” “unoriginal,” or “minimally changed” will now be deprioritised, demonetised, or flat-out buried. And this isn’t just about spammy creators or clickbait farms, it affects businesses too.
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