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If you’re using HubSpot in Australia, you’ve probably heard the news: HubSpot now offers local data hosting in Sydney.
And with that update, the questions start rolling in:
- “Should I move my data to Australia?”
- “Does it make a difference to my portal?”
- “Will this help with compliance or speed?”
- “Is there any risk in switching?”
These aren’t just IT questions, they’re business questions. Because where your data lives can impact everything from legal risk to performance, client trust to platform reliability.
In this article, you’ll learn exactly what HubSpot’s Australia hosting means for your team, what’s changed (and what hasn’t), and how to decide whether to stick with your current setup or switch to local data hosting.
And before we start, I want to give a big shout out to Tasha, our Operations & HubSpot Lead at RedPandas, for helping this article come alive.
What HubSpot’s FAQ Actually Says
1. What’s changed with HubSpot’s data hosting in Australia?
HubSpot now offers local data hosting in Sydney (Australia) as part of its AWS infrastructure. That means new customers in the region may have their data hosted in Australia by default.
2. How do I know where my HubSpot data is currently hosted?
Your hosting region is based on IP geolocation when your account was created. If you’re unsure, you can contact HubSpot support to confirm your portal’s data location.
3. Can I move my existing HubSpot portal to Australia?
Yes, but only if you’re on a paid plan (Starter, Pro, or Enterprise). Free-tier users aren’t eligible for region changes. You’ll need to contact HubSpot support to request a data migration.
4. Is everything hosted in Australia now?
No. Even if your primary HubSpot data is hosted in Australia, some processing still happens outside AU, including:
- Certain third-party apps or integrations
- Usage analytics
- Customer support data
So while your core portal is hosted locally, it’s not 100% isolated.
5. What are the benefits of moving my HubSpot data to Australia?
- Compliance – Easier alignment with local privacy regulations
- Data sovereignty – Reduces cross-border legal exposure
- Performance – Potential speed gains due to reduced latency
- Trust – Can be a selling point for clients sensitive about where their data lives
6. Are there any downsides or risks to switching?
- Migration isn’t automatic — it requires HubSpot support involvement
- Some downtime or disruption may occur depending on your setup
- Third-party apps may still process data outside AU
- Not all reports, backups, or logs may be localised
7. Should we switch to AU data hosting?
It depends. Consider:
- Are you in a heavily regulated industry?
- Do you or your clients care about data sovereignty?
- Have you noticed performance issues with a US- or EU-hosted portal?
If the answer to any of those is yes, switching might make sense. If not, it may not be worth the disruption.
Where is my HubSpot Data Stored and How Safe is it?
Benefits of Having Your Data Hosted in Australia
If your business operates in Australia, there are some clear upsides to having your HubSpot portal hosted locally and they go beyond just ticking a compliance box.
Here’s what moving your data to an Australian region can actually do for you:
1. Strengthen Compliance with Local Laws
Australia’s Privacy Act and other data residency expectations are becoming stricter — especially in industries like healthcare, finance, education, and government.
Hosting your HubSpot data within Australian borders helps reduce your exposure to cross-border data transfer issues and aligns better with privacy-conscious clients and stakeholders.
It also makes legal conversations cleaner. You know where your data is, and so does your legal team.
2. Improve Data Sovereignty and Control
Data sovereignty is all about control; who holds your data, where it’s processed, and what laws apply to it.
With data hosted in Australia, your business can point to a clear jurisdiction, rather than relying on US or EU-based infrastructure where access or handling is governed by foreign law.
For some clients, this is non-negotiable. Especially if you’re bidding on government contracts or working with partners that require strict local data policies.
3. Potentially Faster Performance
If your team and your clients are based in Australia, local data hosting can reduce latency and speed up your experience, especially when you’re running reports, syncing large datasets, or using custom-built integrations.
It won’t turn HubSpot into a rocket ship overnight, but users may notice snappier performance during peak usage.
4. Boost Trust with Privacy-Sensitive Clients
Clients are increasingly asking where their data lives. And saying “we host all our client data in Australia” is a powerful answer, especially in B2B industries or service sectors where data handling is part of your value proposition.
Even if performance isn’t your concern, trust certainly is.
What Doesn’t Change (And What to Be Aware Of)
While local hosting sounds like a clear win, it’s not a magic switch that solves all your data privacy, speed, or security challenges.
Even with your core data hosted in Australia, there are important caveats and understanding them will help you avoid false assumptions or unexpected issues post-migration.
Why Your Blog Isn’t Ranking Even With HubSpot
1. Some Data Still Leaves the Country
Just because your portal is hosted in Australia doesn’t mean all your data stays there.
According to HubSpot’s own documentation, some data processing may still occur outside your primary hosting region — including analytics, customer support, and third-party integrations.
So if you’re using tools that plug into HubSpot (like LinkedIn, Slack, or a custom-built API), those may still send or store data internationally, regardless of your core hosting location.
This matters if:
- You work in a regulated industry
- You’ve made promises about full data localisation
- You’re aiming for ISO, SOC2, or other compliance certifications
2. Backups, Logs & Support Infrastructure May Still Be Global
HubSpot runs global systems for backups, monitoring, and disaster recovery.
That means:
- Data snapshots may be stored across multiple regions
- Support tickets may be handled by international teams
- Some audit logs or meta data could still cross borders
This isn’t unusual, it’s how global SaaS works. But it’s worth noting if you’re promising strict data residency.
3. Migrating Won’t Fix Bad Architecture
If your portal is already messy (bloated workflows, broken integrations, poor API hygiene), migrating to Australia won’t solve that.
In fact, migration could expose those weak points. That’s why it’s smart to use a potential hosting change as a chance to audit your setup, clean things up, and streamline how data flows across your tools.
4. Hosting ≠ Custom Security
Moving your data to Australia doesn’t mean you get additional layers of encryption, access control, or custom compliance features.
HubSpot applies the same security protocols globally, regardless of region.
So while local hosting may satisfy sovereignty requirements, it’s not a substitute for a real security strategy, especially if you’re handling sensitive data.
Hosting your HubSpot data in Australia solves for location-based control, not everything else. You still need to review how your tech stack, integrations, and processes align with your broader data and security strategy.
How to Migrate Your HubSpot Data to Australia
If your HubSpot portal is currently hosted outside Australia and you’ve decided that local hosting is the right move, the good news is: migration is possible.
The not-so-good news? It’s not instant and it’s not automatic.
Here’s what you need to know before you start the process:
1. Only Paid Portals Are Eligible
You must be on a Starter, Professional, or Enterprise plan to request a regional data migration. If you’re on the free tier, you can’t change your data hosting location, your only option would be to upgrade and start fresh with a new portal (not ideal).
If you’re already a paying customer, your Customer Success Manager (CSM) or HubSpot Support team can confirm your current region and initiate the request if needed.
2. You’ll Need to Work With HubSpot Support
This isn’t a self-service setting you can toggle in your portal. Region changes are handled directly by HubSpot’s infrastructure and support teams.
Expect:
- A consultation to confirm your current setup and eligibility
- A formal request process (likely through a ticket or your CSM)
- Coordination on timing to minimise business disruption
3. There May Be Downtime or Disruption
While HubSpot will aim to minimise impact, moving data across regions isn’t always seamless, especially if you have:
- Complex workflows or large volumes of data
- Multiple integrations or custom APIs
- Connected apps that rely on HubSpot data endpoints
You may need to:
- Pause automation during the transition
- Reconnect certain integrations post-migration
- Monitor for lag or reporting discrepancies
4. Clean Up Your Portal Before You Migrate
A migration is the perfect excuse to do what you’ve probably been avoiding: cleaning up your CRM.
Before moving, take time to:
- Audit your workflows and automations
- Remove old or unused integrations
- Review field mappings and API usage
- Reassess user access and permissions
The smoother your setup, the easier your migration and the better your post-move performance.
In short: migrating to Australia is entirely doable, but it’s not just a settings change. It’s a structured process that takes planning, internal alignment, and a little patience.
Best Practices for HubSpot Landing Pages
Should You Move or Stay Where You Are?
Now that you know what’s possible, the natural next question is: Should you actually move your HubSpot data to Australia?
The answer depends on your business’s priorities, because this isn’t a one-size-fits-all decision.
Here’s how to think about it:
You should consider moving if:
- You’re in a regulated industry: Healthcare, finance, government, and education all carry heavier compliance burdens. If local data storage helps satisfy regulatory requirements (or makes audits easier), the move could be worth it.
- You’ve made client promises about data locality: If you’ve committed to keeping client data within Australia — even informally — hosting your portal locally can protect that trust.
- You’re working with high-security customers: Selling into enterprise or government? These buyers may expect or require clear documentation about where your systems and client data are stored.
- You’ve experienced performance or latency issues: If your team is seeing delays with reporting, automation, or data syncs, local hosting may provide measurable speed improvements.
- You’re reviewing your tech stack anyway: A CRM clean-up, process audit, or upcoming contract renewal is a perfect time to assess whether your data’s current location still makes sense.
You may not need to move if:
- Compliance isn’t a concern: If you’re not dealing with sensitive customer data or operating under tight regulations, hosting in the US or EU may not be a real issue.
- Your portal runs smoothly as is: If speed is solid, integrations work, and no one’s asking questions — migrating might cause more friction than it solves.
- You rely heavily on third-party tools: If your data is constantly bouncing between HubSpot and external platforms (e.g., Salesforce, Slack, analytics tools), changing your HubSpot region may have limited impact on data residency overall.
- You’re on the free plan: Since migration isn’t available for free-tier users, you’d be looking at an account reset — which is rarely worth the effort unless you’re already planning a major rebuild.
Moving to Australia-based hosting is about reducing risk, improving transparency, and future-proofing your setup.
If any of those are on your radar, the switch is worth exploring. But if your current portal is stable, compliant, and meeting your needs, staying put is just as valid.
Local Hosting Isn’t Just a Checkbox, It’s a Strategic Decision
HubSpot’s new Australian data hosting is a major update but it’s not just a technical footnote. It’s a chance to align your CRM with your compliance needs, performance goals, and client expectations.
For some businesses, moving their HubSpot data to Australia is a no-brainer. It reduces legal complexity, strengthens customer trust, and makes internal security teams breathe a little easier.
For others, staying put is just fine, especially if your setup is stable, low-risk, and performance is already where it needs to be.
Here’s what to do next:
- Check your current hosting region (ask your CSM or HubSpot support)
- Map your compliance or data sovereignty requirements
- Audit your integrations and data flows
- Use the opportunity to clean up your CRM
- Book time with your team to weigh up the move
Whether you migrate or not, the important thing is this: you’re making an informed choice — and keeping your tech aligned with the direction your business is heading.
Next, learn how you can get more ROI from HubSpot without spending an extra cent.
