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Welcome to our Paid Media learning centre, where you’ll find a wealth of resources to help you utilise paid media to grow your business. Our comprehensive collection of articles, podcast episodes, videos and downloadable resources covers all aspects of paid media marketing, including Google Ads, Facebook and Instagram Ads, and more.

How Can You Justify Your Marketing Spend to Leadership?
Content Marketing 24 Oct 2025 6 MIN READ

How Can You Justify Your Marketing Spend to Leadership? 

Are Paid Ads Worth It When Marketing for Construction Companies
Marketing & Business 6 Oct 2025 15 MIN READ

Are Paid Ads Worth It When Marketing for Construction Companies? 

HubSpot 1 Oct 2025 9 MIN READ

Why HubSpot Ad Campaigns Don’t Always Work  

Latest Paid Media Posts

How Can You Justify Your Marketing Spend to Leadership?
Content Marketing 24 Oct 2025 6 MIN READ
How Can You Justify Your Marketing Spend to Leadership? 
You’ve been here before.  The room’s quiet, the spreadshee...
Are Paid Ads Worth It When Marketing for Construction Companies
Marketing & Business 06 Oct 2025 15 MIN READ
Are Paid Ads Worth It When Marketing for Construction Companies? 
Can paid ads actually bring in high-quality leads for your constructio...
HubSpot 01 Oct 2025 9 MIN READ
Why HubSpot Ad Campaigns Don’t Always Work  
You followed the steps. Built the campaign. Chose your audience. Synce...
What Are Pinterest’s ‘Top of Search Ads’
Paid Media 24 Sep 2025 5 MIN READ
What Are Pinterest’s ‘Top of Search Ads’?
Did you know that according to a study conducted on Gen Zs by Pinteres...
Can Facebook Ads Target Specific Users 
Paid Media 19 Sep 2025 7 MIN READ
Can Facebook Ads Target Specific Users? 
Can you target specific users on Facebook? If you’ve run ads befo...
How to Create High-Performing Meta Ad Creatives 
Paid Media 22 Aug 2025 10 MIN READ
How to Create High-Performing Meta Ad Creatives 
Let me guess—you’re burning cash on Meta ads that should be workin...
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Paid Media Podcasts

Join 10,000 listeners & get your weekly buzz of all things Inbound & Digital Marketing. Also available on iTunes, SoundCloud & Stitcher radio

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How to 2x Your Google Ads Results
How to 2x Your Google Ads Results | Episode 180
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IB 154
How to Save Time with a Custom ChatGPT Bot | Episode 154
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IB 152
Growing E-commerce Sales by 150% | Episode 152
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IB 150 Featured Image
Top 2024 Digital Marketing Trends | Episode 150
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